# What are Values? ----- **Reference:** https://www.mvf-knowledge-base.com/2008/05/what-are-values.html ------ - They are your unconscious motivators - Values act as filters. You view the world around you through your values. Things which don't match your values, you don't see - or, in other words, you only pay attention to that which is important to you. - Your values are your lifestyle priorities.