# 15. Linguistic manipulation ## 15.5. Methodology/Refinements/Sub-species ### 15.5.7. Lexico-semantic manipulation This is the use of language which incorporates emotionally or culturally loaded words. The phrase "Fred is a bastard" has emotional and cultural consequences in some societies and none in others. In some societies this sentence would merely be a statement of fact; in others it contains a harsh moral condemnation of Fred.