# 49. Manipulation of bias and heuristics in decision making ## 49.5. Methodology/Refinements/Sub-species ### 49.5.26. Framing effect This is the inclination to draw different conclusions from the same information, depending on how or by whom that information is presented. The manipulator alters the opinion of a victim by delivering information to them via a pre-determined and biased route. Individuals tend to give more credibility to data presented in different ways. A highly polished, professional presentation may impress some people, but may make others suspicious.