# 49. Manipulation of bias and heuristics in decision making ## 49.5. Methodology/Refinements/Sub-species ### 49.5.58. Rhyme as reason effect This is the strange phenomenon where rhyming statements are perceived to contain profound truths. A famous case was the O.J Simpson trial with the defence's use of the phrase "If the gloves don't fit then you must acquit." A manipulator might use this bias to phrase statements to rhyme to increase their acceptability by a victim.