# 13. Propaganda ## 13.5. Methodology/Refinements/Sub-species ### 13.5.6. Misrepresentation / Name Calling This is the portrayal of an event, group, policy, or politician in a disproportionate or distorted manner. This can be done with selective editing, showing unsavoury images while discussing a person or party, or framing a discussion of an event or issue by showing something disturbing or alarming just prior to the discussion. Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another classical technique of the propagandist. It uses derogatory language, words or symbolism that carries negative connotations when describing an adversary. The propagandist attempts to arouse prejudice among the public by labelling the target as something that the public dislikes. Often name calling is employed using sarcasm and ridicule and it frequently shows up in political cartoons or writings. ### 13.6.6. Avoidance of Misrepresentation / Name calling When examining name calling propaganda, we should attempt to separate our feelings about the names and our feelings about the actual idea or proposal.