# 13. Propaganda ## 13.5. Methodology/Refinements/Sub-species ### 13.5.8. Plain Folks The "plain folks" device is an attempt by a propagandist to convince the public that his views reflect those of the "common" person (Mr. Average), and that they are also working for the benefit of the common person. The propagandist often attempts to use the accent of a specific audience as well as using specific idioms, colloquialisms or jokes. Also, the propagandist, especially during speeches, may attempt to increase the illusion through imperfect pronunciation, stuttering, and a deliberately limited vocabulary. Errors such as these help add to the impression of sincerity and spontaneity for "Mr. Average". This technique is usually most effective when used with glittering generalities, in an attempt to convince the public that the propagandist's views about highly valued ideas are similar to their own and therefore more valid. ### 13.6.8. Avoidance of Plain Folks When confronted by this type of propaganda, the subject should consider the proposals and ideas separately from the personality of the presenter and the method of delivery.