# 13. Propaganda ## 13.5. Methodology/Refinements/Sub-species ### 13.5.10. Testimonials Testimonials are quotations or endorsements, in or out of context, which attempt to connect famous and/or respectable people with an idea, philosophy, product or item. Testimonials are very closely connected to the transfer technique, in that an attempt is made to connect an agreeable concept (in this case a respectable person) to another idea or product etc. Testimonials are often used in advertising and political campaigns. ### 13.6.10. Avoidance of Testimonials When coming across testimonials, the subject should consider the merits of the item or proposal independently of the person of organization giving the testimonial.