# 27. Rhetorical manipulation ## 27.5. Methodology/Refinements/Sub-species ### 27.5.4. Content Manipulation #### 27.5.4.2. Repetition Generally speaking, a tactic to ingrain an idea or image into the minds of the victim audience by using repetition. This includes chanting at rallies to reinforce branding, loyalty, and group cohesion. More broadly, repetition defuses critical thinking and systematically desensitises a subject to certain stimuli. In terms of mass culture, repetition achieves the effect of demystifying a cultural object, in essence, commoditising it for popular consumption. ***Parent:** [[Content Manipulation]]*