# 27. Rhetorical manipulation
## 27.5. Methodology/Refinements/Sub-species
### 27.5.2. Emotional Appeal
#### 27.5.2.7. Appeal to Nature
Attempting to validate a claim by making comparisons with events or realities in the natural world.
For example: The appeal to nature can be found on labels and advertisements for food, clothing, and alternative herbal remedies. Labels may use the phrase "all-natural", to imply that products are environmentally friendly and safe.
***Parent:** [[Emotional Appeal]]*