# 27. Rhetorical manipulation ## 27.5. Methodology/Refinements/Sub-species ### 27.5.2. Emotional Appeal #### 27.5.2.3. Appeal to Spite This is an attempt to win favour for an argument by exploiting feelings of bitterness, spite in the opposing party. It is an attempt to sway the audience emotionally by associating a hate-figure with opposition to the speaker's argument. ***Parent:** [[Emotional Appeal]]*