# 27. Rhetorical manipulation ## 27.5. Methodology/Refinements/Sub-species ### 27.5.2. Emotional Appeal #### 27.5.2.5. Demonisation A broad term that includes overt or subtle defamation of someone, with the intention of making them seem evil or insidious. It can be used to discredit an opponent or a supporter of an opponent or an expert cited by an opponent. ***Parent:** [[Emotional Appeal]]*